Have the round run for you, or just buy the research
Priced for the whole roster
May is our Meta ads agent. Run a single account for $100 a month, or put a whole client roster on one plan with competitor reports included. No seats, no credits, no percentage of your client's spend.
What an Engagement Covers
- A creative round per account, per week, briefed by what competitors are running
- Every asset screened against brand and Meta policy rules before you see it
- The campaign assembled in the ad account with tracking attached, delivered paused
- We apply your kill and scale rules the same way on every account you run
- We read results after each round, put budget behind the angle that held, and the next brief inherits it
- Competitor reports included and white-labeled on the agency plans, the same way the Agency report plan works
Want the full walkthrough before the price? See a session step by step.
Single Account
1 to 4 accounts
$100/account/mo
Agency Starter
up to 5 accounts, reports included
$499/mo
Agency Roster
up to 10 accounts, +$59 each beyond, reports included
$899/mo
Agency Scale
20+ accounts
Custom
Founding rate, locked for 12 months. An active account is one that ships a creative round that month.
No ad account access to try it. No card.
Competitor reports, sold on their own
One competitor's whole live Meta ad library, read and organized: a scorecard, an offline ad catalog you keep, and a short list of angles to test next. No subscription, delivered in 24 hours.
Competitor Snapshot
Best for one competitor decision
one-time report
A single, point-in-time read on one competitor.
Money-back guarantee if you can't act on it.
- ✓ One named competitor, every active Meta ad
- ✓ Scorecard: Six letter grades on their creative operation
- ✓ Hook Leaderboard and copy patterns you can test tomorrow
- ✓ What they're testing vs. what they've scaled (Scaled ×N)
- ✓ Offline ad catalog: Every ad, filterable, with A/B version strips
- ✓ All ad images and videos saved before library links expire
- ✓ PDF + catalog + raw data within 24 hours
Market Dominator
Best for quarterly competitor tracking
Covers up to 5 competitors each quarter
A new read on the same set every 90 days.
Redo-or-refund guarantee if it misses the brief.
- ✓ Everything in Snapshot, plus:
- ✓ Quarterly updated reports
- ✓ Trend read across creative, copy, and formats
- ✓ New campaign and launch notes
- ✓ Shareable PDF summary for team planning
- ✓ Fresh ad catalog and saved media with each report
- ✓ Deeper test ideas by competitor
- ✓ Up to 5 competitors
Agency
Best for a full client roster
10 reports/month across your client roster
Monthly cadence that lines up with how you bill clients.
Redo-or-refund guarantee if it misses the brief.
- ✓ Everything in Market Dominator, plus:
- ✓ 10 reports/month, spread across any clients
- ✓ Monthly refresh cadence
- ✓ White-label-ready PDFs (your logo + brand colors)
- ✓ Ad catalog + saved creatives per report for design handoff
- ✓ Per-client tagging for organization
- ✓ Forwardable PDFs, no client login needed
What Happens After Purchase
You name the competitor. We pull their full Meta Ad Library footprint and write the report within 24 hours. We email you when it is ready. Download the PDF and export ZIP from your portal at makometrics.com/portal. If the read gives you nothing to act on, we rework it or refund you.
What You Receive
Scorecard, strategy and funnel mix, Hook Leaderboard, test-vs-scale read, and the decision paths it opens for your next sprint.
An offline Ad-Library-style gallery of every ad: full copy, media, A/B version strips, and filters. Works forever, no login.
Saved images and videos, raw ad JSON, and a creative review CSV. Yours when library links expire or you need files for a brief.
Want to see the analysis in full?
We ran the same teardown on real brands and published the long-form read. Same lens you get in a paid report: scorecard, hooks, and what they scaled.
Ready for this read on your own competitor? Order a Snapshot for $24.99.
Compare Plans
Swipe sideways to compare plans →
| Feature | Snapshot | Dominator | Agency |
|---|---|---|---|
| Active Ads Analysis | |||
| Creative Examples | |||
| Copy and Format Themes | |||
| PDF Report | |||
| Offline Ad Catalog (Filterable Gallery) | |||
| AI Scorecard + Creative Strategy Mix | |||
| Saved Media + Raw Ad Data | |||
| Report Cadence | One-time | Quarterly | Monthly |
| Trend Tracking | |||
| New Campaign Notes | |||
| Competitors Covered | 1 | Up to 5 | 10/month |
| Shareable Planning Summary | |||
| White-Label PDF | |||
| Per-Client Tagging |
How the research compares to a research tool
Other tools give you a dashboard and your own hours. Mako sends a report PDF, an offline ad catalog, and the raw files behind it. On a May engagement the same research goes straight into the creative brief.
Swipe sideways to compare tools →
| Mako Metrics | AdSpy / BigSpy | Foreplay / Motion | |
|---|---|---|---|
| Who does the research? | We do | You do | You do |
| Output Format | Report PDF + Offline Ad Catalog + Raw Files | Tool Dashboard | Tool Dashboard |
| Client-Ready Without Extra Work | |||
| White-Label for Agencies | |||
| No Onboarding or Training | |||
| Meta Ad Library as Source | Multi-Platform Crawl | ||
| Entry Price | $24.99/report | ~$149+/month | ~$99+/month |
Competitor pricing is approximate and subject to change. See our AdSpy cost breakdown.
Head-to-head reads on the tools people weigh against us: vs. Foreplay, vs. BigSpy, vs. Dropispy, and vs. Tyver. Or see the full tracking tool roundup.
What You're Paying For
Your competitors' Meta account is a running record of what they believe works. The research turns it into something you can act on. May takes it the rest of the way and builds the round.
See what they scale, not just what they run
Scaled ×N separates live experiments from creatives they've duplicated across many versions. The scaled ones survived their budget. Those are the angles worth copying into your next test.
Walk into your next sprint with a test backlog
Hook Leaderboard, copy patterns, creative strategy mix, and funnel-stage read, framed as what to test next. Delivered within 24 hours so the backlog is ready before the sprint starts.
Own the files, not a login
Ad Library links expire. Your offline catalog and saved images and videos don't. Quarterly (Dominator) or monthly (Agency) refreshes show when they change course.
Or skip the backlog and get the round built
On a May engagement that same research briefs the concepts, the creative renders on the client's brand system, everything gets screened, and the campaign lands in the ad account paused for your approval.
Pricing FAQ
What does May cost for an agency roster?
A single account is $100 per month. Agencies price by the roster instead: Agency Starter is $499 a month for up to 5 active accounts, and Agency Roster is $899 a month for up to 10, with $59 per active account beyond that. Competitor reports are included on the agency plans, and 20-plus accounts are quoted on the call. The generator is free to try.
Do you need access to my client's ad account?
Not to try it. The free generator runs on a public website. Account access comes up when you are ready to publish campaigns into a real account, and we scope that on the call.
Does May publish anything live on its own?
No. Campaigns arrive paused, every row switched off. Turning one on is a human action, every time, and budget changes between rounds go through the same approval.
Do I need an engagement to buy a report?
No. The three report plans sell on their own with no subscription and no call. Plenty of people only want the read, and a report is also the cheapest way to judge the quality of our research before hiring the loop.
Can I upgrade from Snapshot to Dominator?
Yes. If you purchase a Snapshot and want to upgrade within 7 days, we'll apply your payment toward the Dominator subscription.
How does billing work for the Dominator plan?
The Dominator plan is billed quarterly ($79.99 every 3 months). You can cancel anytime before your next billing cycle.
What payment methods do you accept?
Checkout is powered by Stripe and supports all major credit cards and supported digital wallets. Need invoicing or a custom contract? Email us.
Do you have an Agency plan?
Two ways in. The Agency report plan is $149.99/month for 10 white-label competitor reports with monthly refresh and per-client tagging, and no agent. If you want May to build the campaigns too, the agency roster plans start at $499/month for up to 5 accounts and include those reports. See the full details at /for-agencies. Need a custom contract or larger volume? Email us.
How does billing work for the Agency plan?
The Agency plan bills monthly at $149.99. Your 10 monthly reports are pooled. Spread them across however many client accounts you're running. Unused slots don't roll over, and you can cancel anytime before the next billing cycle.
Where can I learn more about Meta ads strategy?
We publish the reasoning behind these reads. Start with ROAS benchmarks, full-funnel ecommerce strategy, or 2026 cost benchmarks.
Still deciding what to test next?
Preview a sample report and offline ad catalog first. Free, no login. See the scorecard, hooks, and files before you spend a dollar.
See Sample Reports