Most gentle creams still run three active ingredients. We have 5. Built for skin that has learned to flinch at new products.
Vermere is a sample client brand, not a customer. One creative from a single session.
You already know which client accounts need new creative. A slow sprint leaves the budget spending on stale creative until the new round ships. We analyzed 657 live Meta ads across six DTC brands to see how fast the winners actually cycle.
Median ad lifespan across 657 live ads, six DTC brands. See the full benchmark.
The brands at the fast end have a pipeline that can feed a 13-day cycle. Most agency teams are staffed for something closer to monthly, and the media plan gets written around that limit.
A round that took two weeks of calendar time comes back the same day, so your team spends its hours picking winners.
Six of the ten ads from one sprint, generated on our own brand system.
Every agency has one senior person who knows when to cut an ad and when to push budget behind it. Write those calls down once and they run the same on account one and account twelve.
Illustration of a written rule set. You define the thresholds.
We read the results and act on them two ways: budget moves behind the angle that held, and the next brief inherits what worked so the following concepts start from it instead of a blank doc. It is a file you can read, and a new strategist picks it up on day one.
Illustration of last round's result written into the next brief.
Following a single session for Vermere, a sample client brand.
It reads the site and the offer page, then writes a structured brand baseline. What you tell it about the audience and the offer overrides anything it inferred.
A thin or unreadable site forces low confidence instead of a confident guess.
Seven concepts, each with its copy and its image prompt. Edit any of them, or throw them out, before a single image is generated.
Three of the seven concepts from this session.
Every asset renders on the client's own brand system: their palette, their type, their product in frame. Not a stock look with a logo dropped on top.
Four creatives generated for Vermere, a sample client brand.
Every asset is screened against brand and policy rules before it reaches you. Here is one that did not make it out of this session.
✓
✓
✓
✓
✕
Blocked: the image model rendered a typography instruction into the ad as visible copy, reading "(Inter Font, Semi-Bold, 24pt, tight kerning)". Caught on screening and regenerated. This is a real reject from the session above, not an illustration.
The campaign lands in the ad account fully assembled, tracking attached, and every row switched off. Turning one on is your call.
| On/Off | Campaign, ad set, and ads | Status |
|---|---|---|
| Off | Vermere · Barrier cream · Prospecting | In review |
| Off | Reactive skin, 28 to 45, United States | In review |
| Off | Your barrier, rebuilt. |
In review |
| Off | One jar. Three steps gone. |
In review |
| Off | Made for skin that reacts |
In review |
| Off | Nothing that stings. |
In review |
Illustration of the delivered campaign structure. No spend or results columns, because nothing has run.
A creative you haven't seen has no path to a client's budget. This is the whole difference between an ads agent and an AI with your password.
Every account keeps its own brand system. Creative for one client never comes back sounding like another.
Two brand systems, same agent. Vermere is a sample client; Mako Metrics is our own.
We already build competitor ad reports from Meta's public Ad Library. That research feeds May, so the angles start from what is live in your client's category this week: the formats competitors keep running, the hooks and offers they repeat, and how fast their creative cycles.
It also shows what nobody in the category is running, which is where a fresh angle usually comes from. Tools that stop at concept generation are working from your account alone. You can also buy the research on its own from $24.99 if you want to see the quality of the read before hiring the loop.
Real competitor ads from Meta's public Ad Library.
When a client asks where an ad came from, the answer is a document, not a memory.
Illustration of the files one session leaves behind.
Five posts covering the architecture, the guardrails, the image models we tested, and the parts that still need work.
Run a single account for $100 a month, or put a whole client roster on one plan with competitor reports included. No seats, no credits, no percentage of your client's spend.
Just want the research that briefs it? Competitor reports start at $24.99 and sell on their own. You can order a Competitor Snapshot without hiring the loop.
Single account
1 to 4 accounts
$100/account/mo
Agency Starter
up to 5 accounts, reports included
$499/mo
Agency Roster
up to 10 accounts, +$59 each beyond, reports included
$899/mo
Agency Scale
20+ accounts
Custom
Founding rate, locked for 12 months. An active account is one that ships a creative round that month.
No ad account access to try it. No card.
Not to try it. The free generator runs on a public website. Account access comes up when you're ready to publish campaigns into a real account, and we scope that on the call.
Yes. We already ship white-label competitor reports on the Agency Plan, and the same applies here.
A single account is $100 per month. Agencies price by the roster: Agency Starter is $499 a month for up to 5 active accounts, and Agency Roster is $899 a month for up to 10, with $59 per active account beyond that. Competitor reports are included on the agency plans. Founding rate, locked for 12 months. The generator is free.
Every asset gets screened before it reaches you, and you approve or reject each one. In a recent internal sprint, 9 of 10 concepts cleared and 1 was blocked for citing a number it had no data for. More on how the screening works.
No. Campaigns arrive paused. Turning one on is a human action, every time.
Ecommerce and DTC accounts running Meta creative at a real budget, and B2B software teams driving traffic to a demo or trial page. If a client spends more on creative production than on media, the economics don't work yet. For B2B, we build the creative and the paused campaign; we don't connect your CRM or push pipeline stages back to Meta.
Seven concepts and five Meta-style creatives in about three minutes. Free, no ad account access, no card. Bring the client you'd most like to show something new.
